McQueen and the Violet Fog Ultraviolet Edition
Lead Designer
Lead Designer
A line extension of McQueen and the Violet Fog, Ultraviolet Edition brings a vibrant new flavor profile to the award winning gin with an equally captivating purple hue.
Product Packaging
A custom gift tube for introducing the product to the market with high-end finishing including silver foil, UV, embossing and a soft-touch lamination. The shipper box also reflects the luxury brand with silver foil and soft-touch finish.
Print & Marketing Material
A variety of both print and digital collateral was created to support the brand launch through a variety of channels
Digital & Web
A launch of a new product calls for a complete overall on the current brands website to incorporate this extension, which ultimately will be the new face of the brand. In the middle of preparing for launch, the brand direction changed as well, going from moody botanical to a fresh, tropical vibe incorporating the Brazilian roots.
Art Direction, Photo Retouching & Color Correction
One of the biggest challenges when working with a colored liquid is ensuring the color remains consistent with various lighting and photoshoot setups. Choosing the perfect shade of purple for our gin was a long process in itself. While I did not have the opportunity to be in person for each photoshoot, I was involved in the creation of mood-boards and inspiration mockups that lead to the stylized shoots, as well as the photo retouching and color correction of the raw images.
